What Is Bandwagon, Plain Folks And Testimonials?

What is bandwagon, plain folks and testimonials?

 

Answer:

BANDWAGON:

Bandwagon is a form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side. Few of us would want to wear nerdy cloths, smell differently from everyone else, or be unpopular. The popularity of a product is important to many people.

PLAIN FOLKS:

What is the Plain Folks Appeal in Advertising? The plain folks appeal is the use of ordinary people to promote a product or service. The goal is to show that the product or service is of appeal and value to everyone.

TESTIMONIALS:

When some respected celebrity (or alternatively someone generally hated) claims that an idea or product is good (or bad). This technique is used to convince us without examining the facts more carefully. 6.